Privacy & Policy

Privacy Policy of Laurel & Vine LLC:

At Laurel & Vine LLC, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard the information you provide to us when you visit our website or engage in any transaction with our store. By accessing our website and providing your personal information, you consent to the practices described in this Privacy Policy.

1. Information We Collect: We may collect various types of information from you, including but not limited to:

a. Personal Information: When you place an order or create an account with us, we may collect personal information such as your name, email address, shipping address, and contact details. This information is necessary for order processing, delivery, and customer support. We may also use this information for advertising and retarget marketing purposes.

b. Payment Information: To process your payments, we collect your payment details, including credit card information. However, we do not store or retain your complete payment information. It is securely processed by our trusted third-party payment processors.

c. Usage Information: We may collect non-personal information about your interactions with our website, such as your IP address, browser type, referring pages, and browsing patterns. This information helps us analyze and improve the functionality and user experience of our website.

2. Use of Information: We use the information we collect for various purposes, including:

a. Order Fulfillment: We utilize your personal information to process, fulfill, and deliver your orders. This includes communicating with you regarding your order status, shipping updates, and any necessary customer support.

b. Personalization: We may use your information to personalize your shopping experience and provide tailored product recommendations, promotions, and content that align with your preferences and interests.

c. Communication: With your consent, we may send you promotional emails, newsletters, and updates about our products, events, and special offers. You have the option to unsubscribe from these communications at any time.

d. Security and Fraud Prevention: We employ various security measures to protect your personal information and detect any fraudulent activities. This may include verifying your identity, monitoring transactions, and sharing data with trusted third-party security services.

e. Legal Compliance: We may use and disclose your information as required by applicable laws, regulations, or legal proceedings to protect our rights, safety, and property.

3. Information Sharing: Data Collection and Sharing
   
   We collect and share data with third-party advertising platforms, including Meta and Pinterest, to deliver targeted advertisements and improve our marketing efforts.
   
   We use Meta Pixel, a tracking technology provided by Meta Platforms, Inc. ("Meta"), to:
   
   - Track website interactions and conversions
   - Target and optimize advertising campaigns
   - Measure ad effectiveness
   
   Meta Pixel collects data, including:
   
   - IP address
   - Browser type
   - Operating system
   - Page views
   - Clicks
   - Conversions
   
   Meta may use this data to:
   
   - Create audience segments
   - Deliver targeted ads
   - Measure ad performance
   
   To learn more about Meta Pixel and opt-out, visit Meta's Privacy Center: <https://www.facebook.com/privacy/center/'
   
   
   We use Pinterest Tag, a tracking technology provided by Pinterest, Inc. ("Pinterest"), to:
   
   - Track website interactions and conversions
   - Target and optimize advertising campaigns
   - Measure ad effectiveness
   
   Pinterest Tag collects data, including:
   
   - IP address
   - Browser type
   - Operating system
   - Page views
   - Clicks
   - Conversions
   
   Pinterest may use this data to:
   
   - Create audience segments
   - Deliver targeted ads
   - Measure ad performance
   
   

4. Data Retention: We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will securely delete or anonymize your information once it is no longer needed.

5. Your Rights: You have the right to access, update, correct, or delete the personal information we hold about you. You may also have the right to restrict or object to certain processing activities. To exercise these rights, please contact us using the contact information provided below. We will make reasonable efforts to respond to your requests in a timely manner.

6. Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and gather information about your preferences. You have the option to disable cookies through your browser settings, but please note that certain features of our website may not function properly without cookies.