Wholesale Terms & Conditions
Laurel and Vine, LLC
Wholesale Terms & Conditions – Minimum Advertised Price (MAP) and Sales Channel Policy
Dear Valued Wholesale Partner,
To protect the integrity of our brand, maintain fair market pricing, and support the success of our retail network, Laurel and Vine, LLC enforce the following policies. Your acceptance and adherence to these terms are required for participation in our wholesale program. MAD Pricing is requested to be 85% of MSRP.
1. Minimum Advertised Price (MAP) Policy
Laurel and Vine, LLC requires all wholesale purchasers to comply with our Minimum Advertised Price (MAP) policy to preserve brand value and ensure equitable competition among resellers.
- Retailers shall not advertise Laurel and Vine, LLC products below the MAP pricing as specified in the current wholesale catalog, price list, or official communication.
- This MAP policy applies to all forms of public advertising and promotional activities, including but not limited to: websites, social media platforms, online marketplaces, email marketing, print advertisements, and in-store signage.
- Laurel and Vine, LLC reserves the right to monitor advertised prices and enforce this policy.
- Non-compliance with the MAP policy may result in corrective actions including, but not limited to, suspension or termination of wholesale privileges and/or cessation of product supply.
2. Sales Channel Restrictions
To maintain brand positioning and protect authorized distribution channels, wholesale purchasers agree to the following restrictions regarding sales channels:
- Wholesale buyers are authorized to sell Laurel and Vine, LLC products through their own brick-and-mortar retail locations and/or their proprietary websites.
- The sale of Laurel and Vine, LLC products on third-party online marketplaces such as Amazon, eBay, Walmart.com, Etsy, or similar platforms is strictly prohibited without the express prior written consent of Laurel and Vine, LLC.
- Any unauthorized sales through restricted channels constitute a material breach of these terms and may result in immediate termination of the wholesale agreement, account suspension, and/or legal remedies.